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Selling Guide: Selling your Knoxville home

If you want to receive top dollar for the home you’re selling, the right preparation is essential. Here’s a step-by-step guide to help you avoid common mistakes and keep you on the right track throughout the home-selling process.

  1. Work with an experienced real estate agent

    While you may sell your home on your own, you can get numerous advantages from working with an experienced Realtor:

    • Convenience and dedicated time
      A professional real estate agent can take much of the work off your hands, leaving you with all the time you need for your work and personal pursuits. The agent will represent you at the every stage of the process, from preparing your home for the sale to closing.
    • Expertise
      With their experience and knowledge, a Realtor can help you price your home accurately, come up with an effective marketing plan tailored to your needs, and have the right tools and network to provide optimum exposure for your property.
    • Negotiating skills
      An experienced Realtor has the skills, experience, and know how to effectively negotiate with buyers on your behalf.

  2. Prepare your home for sale

    Go through the property with your agent and identify where repairs, refurbishing, and upgrades may be needed. Look into potential home improvements, including their impact on price and profitability, and consider how one or more of these may add value to your home.

    Make sure every nook and cranny of the property is clean and presentable, and major systems, such as plumbing and HVAC, are working and in good condition. It would be great to have a professional inspector to go through the property before you put it on the market.

    Consider staging your home. A staged home has been found in studies to cut the selling period by half.

  3. Price your home correctly

    The wrong price may cause your home to stay on the market longer than necessary. Don’t rely on guesswork or your personal biases. Get help from your agent. They can help you come up with an accurate price for your home based on current market trends, recent sales of similar homes in the area, and the property’s condition.

  4. Develop the right marketing plan for your home.

    No two properties are alike, so a customized marketing plan is a must for every home for sale. Together with your agent, look into how you can best reach out to the right buyers. Your marketing plan can include exposure on the largest listing sites, advertising on industry publications, word-of-mouth marketing, and others.

    Prepare high-quality photos and well-written descriptions to be used in marketing your home. Consider other materials as well, such as professional videos and drone photos.

  5. Receive, review, and negotiate offers

    Don’t make the mistake of accepting the first attractive offer that comes along. Look into various offers and weigh not only the price but proposed perks and contingencies as well. Issue a counter offer and negotiate until you arrive at a price and arrangement that work for you. Your agent will provide the guidance and information you need to make the best possible decisions.

  6. Accept an offer

    Once you accept an offer, the process goes through escrow. The buyer does most of the work at this stage, but you need to prepare your home for assessments and inspections. Tennessee law also requires that you provide the seller with a disclosure statement.

  7. The sale is closed

    When the title is transferred to the buyer’s name, escrow is closed and the process is completed.


If you’re selling your home in Knoxville or elsewhere in East Tennessee, please contact us today at 865-218-1159 or info(at)goswitz(dotted)com.